In September 2023, the official website of the China Brand Building Promotion Association released an important update on "Chinese Brand". The China Brand Building Promotion Association is under the jurisdiction of the State Administration for Market Supervision and Administration, and is the most authoritative national level publishing platform for the work of "Chinese brands".
As of September 6, 2023, some member units/governing units announced by the China Brand Building Promotion Association are Alibaba Group, Pian Zihuang, Daoxiang Village, Beijing Capital International Airport, Jiuzhitang, SKYRIA, Yangzi Pharmaceutical, Bosden, China Gold, Jiahua Technology, Guojia Energy Group, Yanzhiwu, Shengfeng Group, Weichai, Jiangsu Sunshine Group, Guangyao Baiyunshan, Yanghe Co., Ltd., Youngor, etc.