The Promotion Association is the secretariat unit of the ISO/TC289 Brand Evaluation Technical Committee of the International Organization for Standardization, serving as the international secretary of ISO/TC289, and also the secretariat unit of the SAC/TC532 National Brand Evaluation Standardization Technical Committee.
The Promotion Association has a Secretariat, as well as an Expert Committee, Evaluation and Publishing Work Committee, China Brand Magazine, China National Brand Network, and Professional Technical Committee. Among them, there are 16 professional technical committees, including mechanical manufacturing, metallurgical building materials, household appliances, food, medicine, textile and clothing, automobiles, communication, energy and chemical industry, agricultural products, catering and hotel, tourism, jewelry and jade, finance, transportation, geographical indications and regional brands. The Promotion Association will also gradually establish relevant institutions according to work needs to enhance social influence and promote career development.
SKYRIA Selected as a Board Member of the China Brand
Building Promotion Association
On September 6, 2023, Skyria Group's China subsidiary was officially selected as a member unit of the "China Brand Building Promotion Association".
Exhibition of some member units of the 2023 "China Brand Building Promotion Association"
The "China Council for Brand Development" was officially established in Beijing on June 18, 2013. The first council of the Association was established to elect 309 directors, including 75 executive directors. Zhang Ping, Vice Chairman of the National People's Congress, was appointed as the Honorary Chairman of the Council, while Liu Pingping, a member of the National Committee of the Chinese People's Political Consultative Conference and former Deputy Director of the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, served as the Chairman of the Council.
In September 2023, the official website of the China Brand Building Promotion Association released an important update on "Chinese Brand". The China Brand Building Promotion Association is under the jurisdiction of the State Administration for Market Supervision and Administration, and is the most authoritative national level publishing platform for the work of "Chinese brands".
As of September 6, 2023, some member units/governing units announced by the China Brand Building Promotion Association are Alibaba Group, Pian Zihuang, Daoxiang Village, Beijing Capital International Airport, Jiuzhitang, SKYRIA, Yangzi Pharmaceutical, Bosden, China Gold, Jiahua Technology, Guojia Energy Group, Yanzhiwu, Shengfeng Group, Weichai, Jiangsu Sunshine Group, Guangyao Baiyunshan, Yanghe Co., Ltd., Youngor, etc.